According to the report retrieved by NIGERIA NEWS, Bloomberg publication regarded Jumia as Africa Amazon due to its massive growth. It was reported that Jumia customers increased from 2.7 million in 2017 to 4 million in 2018 and has expansively in which it built a network of warehouses, location for pick up and off and also has provided partnership opportunity to facilitate well effective services.
Jumia is very active in 14 African countries after it was founded by Jeremy Hodara and Sacha Poignonnec, former McKinsey consultants, along with Tunde Kehinde and Raphael Kofi Afaedor. Shortly after it started its operation in Lagos in 2012 it then expanded to five Africa countries namely Egypt, Morocco, Ivory Coast, Kenya and South Africa.
According to a report received by NIGERIA NEWS, the Jumia’s revenue increased with about 40 percent in 2018 to 147.3 million dollars.
According to Fofana in Abidjan
“In Ivory Coast, we’re sometimes skeptical about online businesses. Jumia is fast, reliable and all you need to register is a phone number and an email address.”
Although, “There are other online shopping services, but Jumia is definitely No. 1,”